The Golda focuses on creators, crafters, and remakers with sustainable practices in mind. A truly sustainable sneaker. Behavioral shifts are need to keep shoes out of landfills, no matter they are made of. The design and engineering team focused as much on end-of-use as sourcing, manufacturing and wear:

Customization. 
Craft. 
Revitalization. 

The Golda from NinetyNine Products is a thoughtfully designed shoe that emphasizes both sustainability and cultural significance. Designed by Britney Hand under the vision of Jeffrey Alan Henderson and the AndThem Creative agency, the Carver embodies a balance between high-quality craftsmanship and expressive style.

Britney Hand studied fashion design at FIT after beginning her career in Psychology from Temple University.

“This project began with a roundtable discussion for Kyrie Irving, a client transitioning from Nike to Anta. We evolved the concept of an indigenous moc with a cupsole without the use of glues. The idea was to build a shoe that could easily disassembled.

With Kyrie’s blessing and support we launched the Golda as both a finished concept and parts that a customer could assemble on their own. Kyrie wasn’t comfortable with the idea that the millions of pairs of shoes he was selling would spend most of their earthly existence in a landfill.

Sustainability isn’t just a list of ingredients in a product. Sustainability is also consumer behavior - from shopping locally to thrifting.” - AndThem

The name Golda references Mary Golda Ross, an Indigenous American engineer at NASA.

The sole is attached to the upper without glue. We want this shoe to be taken apart so it doesn’t end up in a landfill. The shoe is supposed to be disassembled and reassembled.

We want you to think of that when you buy it. We want you to think of that when you wear it. We want you to find your local shoe repair place and have this shoe repaired because you love them. 

We want you to do this with all of your shoes. We want you to make this a normal part of owning your shoes. Sustainable. Circular. Whatever. Just keep them.

No returns. 

You'll thank us later.