Looking Back at Peach Jam
by Jon Lopez·
With the coronavirus imposing its will on large gatherings and forcing sports leagues and venues to close, I am taking a look back at some of the many memories of Nike's Peach Jam that I have collected from the sidelines.
From matchups between the #1 and #2 high school players (Harry Giles and Jason Tatum) to elevated portrait set ups, this trip down memory lane gets me excited about what next season will look like.
As the years progressed, I was able to bring in more and more support on my team to help document the pinnacle of grassroots sports and the progress has been evident. Working with a team is not only more efficient, but it's also more fun when I can share these moments with talented creatives and basketball fans.
By 2019 I was leading a production team to document the event through stills including the signature portrait station and I directed a video crew to produce the inaugural "One Peachy Moment", a recap of all of the action, tension, and excitement that is Peach Jam.