“Creativity is a function of knowledge, curiosity, imagination, and evaluation. The greater your knowledge base and level of curiosity, the more ideas, patterns, and combinations you can achieve, which then correlates to creating new and innovative products and services. But merely having the knowledge does not guarantee the formation of new patterns. The bits and pieces must be shaken up and iterated in new ways. Then the embryonic ideas must be evaluated and developed into usable ideas. In other words, there really is a process.”
The more creative — curious, inquisitive, imaginative, speculative — a company or brand is, the more ideas and solutions are developed. By the law of large numbers, this most surefire way to success — keep creating, keep having more ideas, keep failing and re-thinking, keep imagining and shifting your perspective. The more you put out the better your final output will be.